Strategy

AI

Foresight

Consulting

Strategic marketing consulting

Hiraka

Hiraka

Strategic foresight

Marketing transformation

AI content infrastructure

Storytelling

Tuesday Hagiwara

19 years of research-led strategy, cross-disciplinary synthesis, and building new systems.

Work with me

Work with me

I'm Tuesday Hagiwara. Marketing leaders bring me in for four reasons: to see what's coming, to get ready for AI, to build content systems that hold up, and to tell the story that gets buy-in.

Services

Research-led

Human-centered

Precise

Actionable

01

Strategic foresight

Most organizations are reacting to the future rather than designing for it. I help teams identify the macro forces reshaping their category and translate emerging signals into messaging that resonates, strategies that hold, and resilient content strategies.

02

Marketing transformation

How marketing is valued, measured, and justified inside organizations is changing. CMOs must redesign their function thoughtfully: aligning their team's capabilities, their data infrastructure, and their measurement frameworks. I help you assess where your team stands, identify the gaps, and build a marketing function built for what comes next.

03

AI content infrastructure

I help teams build a content strategy and infrastructure that serves human readers, trains AI systems, and earns authority even as the web evolves to include more AI agent traffic. Learn how to map your processes, assess your data and semantic architecture, and design a content strategy that feeds your content engine.

04

Storytelling

Built on the science of how attention works, learn how to structure arguments that actually move people, and the presentation skills that make the difference between a message that lands and one that doesn't. Participants leave with a framework they can apply to a board pitch, a product launch, a sales pitch, or any other high-stakes moment.

Strategic foresight

Most organizations are reacting to the future rather than designing for it. I help teams identify the macro forces reshaping their category and translate emerging signals into messaging that resonates, strategies that hold, and resilient content strategies.

Marketing transformation

How marketing is valued, measured, and justified inside organizations is changing. CMOs must redesign their function thoughtfully: aligning their team's capabilities, their data infrastructure, and their measurement frameworks. I help you assess where your team stands, identify the gaps, and build a marketing function built for what comes next.

AI content infrastructure

I help teams build a content strategy and infrastructure that serves human readers, trains AI systems, and earns authority even as the web evolves to include more AI agent traffic. Learn how to map your processes, assess your data and semantic architecture, and design a content strategy that feeds your content engine.

Storytelling

Built on the science of how attention works, learn how to structure arguments that actually move people, and the presentation skills that make the difference between a message that lands and one that doesn't. Participants leave with a framework they can apply to a board pitch, a product launch, a sales pitch, or any other high-stakes moment.

Strategic foresight

Most organizations are reacting to the future rather than designing for it. I help teams identify the macro forces reshaping their category and translate emerging signals into messaging that resonates, strategies that hold, and resilient content strategies.

Marketing transformation

How marketing is valued, measured, and justified inside organizations is changing. CMOs must redesign their function thoughtfully: aligning their team's capabilities, their data infrastructure, and their measurement frameworks. I help you assess where your team stands, identify the gaps, and build a marketing function built for what comes next.

AI content infrastructure

I help teams build a content strategy and infrastructure that serves human readers, trains AI systems, and earns authority even as the web evolves to include more AI agent traffic. Learn how to map your processes, assess your data and semantic architecture, and design a content strategy that feeds your content engine.

Storytelling

Built on the science of how attention works, learn how to structure arguments that actually move people, and the presentation skills that make the difference between a message that lands and one that doesn't. Participants leave with a framework they can apply to a board pitch, a product launch, a sales pitch, or any other high-stakes moment.

Work with me

Work with me

Ways to work together

Engagements are customizable. Most start with a conversation and we design the format together.

Deep work

Full Strategy Engagement

Duration: 6 – 16 weeks

We'll move from a deep diagnostic to understand the real problem to building the frameworks, roadmaps, and systems your team can own and run long after the engagement ends.

Best for: Strategic pivots · AI transformation · Content infrastructure builds · Marketing function redesign

Hands-on & actionable

Workshop

Duration: Half-day or full-day

Teams leave with a framework and skills they can apply the next day. Each workshop is grounded in research, tailored to your context, and hands-on.

Best for: Strategic foresight · Storytelling & persuasion · AI readiness · Team alignment

Project-based

Advisory

Duration: Per project or initiative

For leaders who need an outside perspective on a specific initiative, planning cycle, or decision. Define the scope: a strategic planning session, a market entry decision, an AI roadmap, an organizational design challenge. No ongoing commitment required.

Best for: Strategic planning cycles · Market or category shifts · AI strategy · Specific initiatives with a defined outcome

Standing partnership

Retainer

Duration: Monthly, set hours

A defined number of hours per month for whatever your need: research, synthesis, strategic pressure-testing, or a standing call. Tuesday gets to know your organization, your market, and your thinking over time, which results in deeper context and advice. Minimum three-month commitment.

Best for: Leaders who want a consistent thinking partner · Sustained foresight practice · Ongoing AI strategy · Organizations navigating multi-month transitions